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When it comes to analyzing you web statistics, Google Analytics is the most popular tool. The Google service is available as far as 2005. But it seems they are getting strong competition. Mainly because Google analytics seems to stick on to basic tools and it seems to be holding out lot of information, maybe to prevent users from using the data to find easy shortcuts to rank higher.
The main advantage to these alternatives is the wide range of data that these services are capable of providing to their customers. Website owners and business owners can use this valuable insights to understand your visitors better, optimize the content and optimize the settings to rank your site higher. For e.g, optimize the layout and design for mobile users, so that you get more viewers from mobile users. Start social networking and get more visitors from social networking sites.
Here are some of the better alternatives to Google Analytics.
The service was found in 2008. Kissmetrics is much more accurate in understanding a customer than Google Analytics. Kissmetrics use different methods to track a user profile using social networking sites such as twitter, Facebook and also Google search. By saving all these data in their database, they are able to bring a detailed visitors profile which can be used to make changes according to customer’s needs. Kissmetrics is also easy to operate as they have mobile apps compatible with Android and Ios.
Kissmetrics is not cheap. Currently the starter edition is available at $179 to the professional edition priced at $599. The service is mainly targeted at large businesses and webmasters of high traffic and income generating websites.
This is another alternative to Google analytics and a service that directly competes with Kissmetrics. Woopra is more flexible than Kissmetrics especially when it comes to generating reports. It also have real time tracking, analytics reports, getting customer profiles, click through rate etc.
The tool can be integrated with CRM tools like Microsoft Dynamics CRM or Salesforce.com. They also have mobile apps for Ios and Android for accessing directly from mobile device.
Woopra service is available from a monthly $80 to enterprise service at $1200. Yes, it is cheaper than Kissmetrics.
Another service that needs to be looked upon just like Kissmetrics. Apart from the basic analytical detail which is also available in Google analytics, it also gives you an insight into customer behavior. The monitoring gives you a good idea about the clicking pattern on your website. It can also generate heat maps which can show you where the action takes place mostly on your webpage. The program can be installed as an application or even as a plugin in your WordPress site allowing control directly from blog platform.
Clicky service is available from a monthly price of just $9.99 to the Pro Platinum service for $19.99. This is ideal for those looking for a good cheaper service than the pricey Kissmetrics and Woopra.
The above services use analytics mainly from United States, but GoSquared is a powerful and feature rich service operating mainly from UK. The service have lot more customers in Europe. GoSquared can get you data that can be collected from Google Analytics and the features that are available on Woopra and Kissmetrics. GoSquared can be used to get real time statistics from unlimited sites, latest trends and social involvement. The service even allows you to install widgets which can be used to chat with website visitors in real time.
GoSquared is very affordable. It gives you a trial period of 14 days. Then you get their service at a monthly $18.
Chartbeat started in 2009. Unlike other service, more than history, the data is based on real time analytics. The service gives real time data on number of visitors, demography of the visitor, which page they are on etc. You also have the option to chat from Chartbeat to visitor on the site. You can also see real time statistics from social media Twitter, Facebook and initiate interaction real time. On top of that, Chartbeat have a user friendly interface.
Chartbeat is available at a standard service priced at $9.95 to deluxe service at $49.99. Very much affordable for small business.
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